Realizing the market demand, and thus deciding to supply, Sony Mobile has now decided to put the flap down on its range of feature phones. Coming in pretty late, but still the handset manufacturer has noticed that it needs to pay attention to smartphones rather than on feature phones, which would also include the Walkman series. September on, there would hardly any Sony Walkman phones or other feature phones to be bought in India, thus totally retiring any such phones that could be tagged under “feature phones.” The company will now shift all its focus on Xperia series. The whole series is seeing a boom in the mobile market recently. The launch of Sony Xperia S, Xperia U, etc. has created wonders for the company’s sales reports. Much encouraged, the company has started increasing and improving its range of phones.
Phones like Sony Xperia U have been in response to other highly well doing launches from its rivals. In fact, to silence all the critics and its rivals, the Sony Mobile placed Xperia phones quite low on the money ladder. A phone, a smartphone rather, coming with a dual core processor, has a price in India of mere Rs. 16,000. Moving along the same plans, the company had recently launched Xperia Go and has announced to launch Xperia Ion and Neo L just as soon. These phones might be seen in the market in coming weeks.
However, one thing to be noticed in the recent launches from Sony Mobiles is that unlike its rivals, HTC and Samsung, Sony has not much focused on hardware, but has tried to design products that would give the user an new experience, targeting an audience rather than bringing out products that have been there since forever, creating a niche for itself. This can be explained with the example of Xperia Ion, which will be a high-end smartphone with around 12 megapixels. This smartphone, Xperia Ion, is expected to give Samsung Galaxy S3 and HTC One X a run. What next we expect and is in fact quite highly desirable is some movement in below Rs 15000 segment of smartphones, an area where many new products have been launched.
