Rupee fall may lead to high prices of Nikon India

Rupee fall may lead to high prices of Nikon India

Nikon, the Japanese camera giant has established itself as one of leading player in the camera market in India. Now, with rupee fall affecting markets of India heavily, the market may also see a hike in the prices. Nikon India’s Managing Director, Hiroshi Takashina recently quoted that the fall of rupee may lead to increased prices of Nikon products. Takashina was in the country for the launch of DX format D3200 camera. This product is bound to increase company’s position in DSLR segment in which the company already is up front. “The rupee fall has impacted our profitability hard. The problem is quite serious for us. We hope that the Indian government does something to contain the fall. Otherwise, we will have to increase prices,” he said.

1.7 lakh units of DSLRs are demanded throughout India, and will further increase to 2.5 lakh by the end of the fiscal year. Mr. Takashina said that he expects to maintain his share in the market this fiscal year as well. Nikon has brought in the Indian Market Nikon DSLR D3200, a better and more efficient successor of D3100, which offers tons of new features and marginally increased price. The camera accompanies a 24MP sensor and the burst speed mode can go upto 4 fps. Sensitivity range of 100 to 6400 is offered. Lens is unchanged and is the usual 18-55MM VR one.

Camera comes with dimensions of 125 mm x 96 mm x 76.5 mm and a weight of 505 g. Video recording can be done at 1920 x 1080 pixels at 30fps. Shutter speed range is set at 1/4000 to 30 seconds. RAW and JPEG formats are supported and the CMOS sensor size is maintained at 23.2 x 15.4 mm. Nikon is and will remain a prominent brand in India. The products of this brand include the superior Nikkor lenses. The digital single lens reflex range is priced from Rs. 32,950 upto Rs. 5.25 lakhs. The Coolpix compact range includes 19 models priced from Rs. 4,990 to Rs. 23,950. Japan, China and Thailand are the major contributors in import facilities.


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